Boy the 70's sure were great. Kids got to eat what they wanted. Too bad what they wanted actually tasted worse than school food and left you feeling dirty and ashamed.
Libbyland Dinners were one of the worst meals made for kids. But... as a kid, ya gotta try it. After all, it offers up pirate fun and who eats better than pirates? Oh yea... everyone.
Libbyland Dinners, manufactured by Libby of course, were made in the early 1970's around the time McDonalds had their McDonaldLand campagin. In a time where the HungryMan dinner reigned supreme it was a breath of fresh frozen air to see a meal designed especially for kids. Too bad it offered up some creepy food. Artificial grape flavored scalding applesauce was my favorite! Each meal came with a package of powdered Pink Strawberry Quick-esque mix. Not a meal for the Sabbath but eh... its a meal. These frozen meals featured fantastic pop-up packaging that would provide minutes of fun while you choked down the partialy edible meal. The front pop-up panel featured hidden pictures ala HIGHLIGHTS for Children. This meal distraction was perfect for kids trying to hold back tear of disgust as they chowed down the vulcanized burger or "Fried Parrot" (It was really fried chicken but damn, it was a tough ol' bird.)
Not only did these dinners entertain you while eating they provided motivation to finish the prison-type food by embossing pictures into the bottom of the TINfoil tray. "Eat it all and you'll see the monkey!" If I heard that now I'd call the police and asked to be put in a foster home. It's amazing to think that a simple drawing of an animal actually motivated children to eat. Here, now, in this future we live in, the only way a kid would eat slop is if there was a free download code at the bottom of the tray or perhaps a picture of Pete Wentz's's's wiener.
They Always Come Back:
They are gone forever but crappy food marketed to kids is big.
Libbyland Meals were the granddaddy of Kraft Lunchables. If you want to know just how bad Libbyland meals were just pick up one of these kids meals and enjoy the moment that occurs 10 minutes after you eat it, when your mouth starts stinging and you taste benzine.